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Overview
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For Innovative Leaders
Examples of decision-making challenges
Dynamic dashboards
Benelizer® decision model
Efficient and robust implementation
Making good decisions more effective
Cloud solutions
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Examples of focus areas
Prioritization
Strategy execution and Transformations
Stakeholder engagement
Risk and progress monitoring
Program and Portfolio management
Project management
Reporting
General information
Integrations
Features and Prices
Insights
About us
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Dansk (Danish)
English UK

Unlocking Human Insights

Strong Methodology for

Making Decisions Effective

About Benelizer A/S
Benelizer A/S was founded in 2016 and empowers organizations with the knowledge, frameworks, and tools necessary to improve decision-making, prioritize effectively, reduce risks, and increase the likelihood og success for business critical transformations, strategies, and projects.

The core methodology developed by Benelizer is criteria-based decision-making, which involves using predefined criteria to analyze, track and prioritize tasks, projects, and ideas. This approach helps organizations make informed decisions based on objective criteria and fosters a sense of ownership and alignment among employees.

Benelizer® Cloud makes it effortless and cost-effective to establish and maintain an actionable, tactical overview of a wide range of decision challenges. Benelizer® Cloud automatically collects valuable and readily available human insights from relevant contributors. The collected insights are automatically processed and presented in clear and meaningful dashboards that facilitate targeted decision-making by highlighting real-life issues, obstacles, and opportunities.
Team
Erik Maltby, Managing Partner
CO-founder
Erik Maltby is an accomplished leader and serial entrepreneur, known for his track record in creating and scaling successful companies. With a strong passion for innovation and strategic vision, Erik has consistently achieved outstanding results throughout his career. Erik holds a master’s degree in computer science (MScEE) from the Technical University of Denmark (DTU).

With a unique blend of technical acumen and business savvy, Erik has successfully led multiple technology-driven ventures to success. Erik's profound expertise in IT, coupled with his solid programming skills, is essential in ensuring that Benelizer® Cloud remains fast, reliable, and secure.
Experience
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CTO / founder, webCRM
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Vice President, DMR Consulting / Fujitsu Consulting
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Managing Director, Adcore
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Managing Director, PwC Consulting
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CEO / founder, Mark Information
T   Connect on LinkedIn
Heini L. Hansen, Consulting Partner
CO-founder
Heini L. Hansen is a visionary innovator and seasoned business leader with an impressive 25-year track record of driving innovation in products and services across multiple industries and domains. Heini holds a degree in Economics from Copenhagen Business School (CBS) and certificates in innovation, strategy, and decision-making from esteemed business schools such as MIT, Harvard, and Berkeley.

His multidimensional approach, which combines technological knowledge, commercial thinking, and a commitment to simplicity and practical value, has consistently yielded positive outcomes. This approach has enabled him to provide impactful solutions for clients in Europe, Asia, and the USA, including renowned brands such as Apple, Intel, NASA, and Hitachi.

Heini is the principal architect behind Benelizer's methodology and is also author of the leadership handbook, “Content Marketing Maskinen“.
Experience
R
CMO, webCRM
R
Vice President, Image Metrology
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CEO / Co-founder, ViaVision
R
Co-founder, Netsundhedsplejerske
T   Connect on LinkedIn
Lars Møller, Consulting Partner
Lars has a solid education and management background and is a pioneer in Strategy Execution and Execution in general, helping clients with faster and more successful execution. The assistance concentrates on operationalization of the strategy and mobilization of the organization for execution.

He has more than 25 years of experience delivering solid results for a wide range of companies in 27 countries. This is done with a systematic and method-based approach that is always adapted to the customer's situation with a strong focus on increasing execution power for better results.

Lars is the founder of Resultpartner and the author of the book "Strategy Execution – Sensational Experiences and Results Created Under Difficult Organizational, Cultural and Market Conditions".
Experience
R
Alm. brand
R
BASF
R
Convatec
R
IKEA
R
SAS Cargo
T   Connect on LinkedIn
Verner Bentzen, Consulting Partner
Verner Bentzen has more than 30 years of professional experience from various management, board and association contexts. With his strong management experience and solid educational background, Verner works with a structured and analytical approach and creates results based on collaboration, high commitment and drive. Trust is built with high integrity and straight forward communication – at all levels.

Verner advises on the strategy process, including not least the implementation, which must be anchored in management as well as the organization. This often requires organizational development, and therefore change management is an essential part of the process, which Verner also contributes to with topics such as improving the efficiency, quality, and health of the organization.
Experience
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Novo Nordisk selskaber
R
CBS
R
Alectia
R
DTU
R
Leadership networks
T   Connect on LinkedIn
Mogens F. Mikkelsen, Consulting partner
Mogens delivers what many people are looking for: Success with projects, programmes, and portfolios. In particular, Mogens has a lot to offer when it comes to implementation and how to handle change management.

In addition to a solid education, Mogens has an impressive number of certifications in project management and execution.

He is an excellent communicator and has contributed to significant improvements on topics such as stakeholder success, situational project management, leadership through communication, business acumen for project managers, project complexity, agile projects, personal learning, steering committee training, project management for specialists.

He is the founder of Novateam, and based on his extensive knowledge from 25 years of experience in project management, Mogens is also the author of a number of well-written books that provide inspiration, knowledge and learning with the main purpose of achieving success with projects.

Mogens has recently completed a PhD on management of complex projects, where it has been demonstrated, among other things, how the Benelizer system can ensure continuous contact with stakeholders as a way to handle project complexity.
Experience
R
Novo Nordisk
R
Novateam
R
Mannaz
R
Mærsk Data
T   Connect on LinkedIn
Erik Maltby, Managing Partner
CO-founder
Erik Maltby is an accomplished leader and serial entrepreneur, known for his track record in creating and scaling successful companies. With a strong passion for innovation and strategic vision, Erik has consistently achieved outstanding results throughout his career. Erik holds a master’s degree in computer science (MScEE) from the Technical University of Denmark (DTU).

With a unique blend of technical acumen and business savvy, Erik has successfully led multiple technology-driven ventures to success. Erik's profound expertise in IT, coupled with his solid programming skills, is essential in ensuring that Benelizer® Cloud remains fast, reliable, and secure.
Experience
CTO / founder, webCRM
Vice President, DMR Consulting / Fujitsu Consulting
Managing Director, Adcore
Managing Director, PwC Consulting
CEO / founder, Mark Information
T   Connect on LinkedIn
Heini L. Hansen, Consulting Partner
CO-founder
Heini L. Hansen is a visionary innovator and seasoned business leader with an impressive 25-year track record of driving innovation in products and services across multiple industries and domains. Heini holds a degree in Economics from Copenhagen Business School (CBS) and certificates in innovation, strategy, and decision-making from esteemed business schools such as MIT, Harvard, and Berkeley.

His multidimensional approach, which combines technological knowledge, commercial thinking, and a commitment to simplicity and practical value, has consistently yielded positive outcomes. This approach has enabled him to provide impactful solutions for clients in Europe, Asia, and the USA, including renowned brands such as Apple, Intel, NASA, and Hitachi.

Heini is the principal architect behind Benelizer's methodology and is also author of the leadership handbook, “Content Marketing Maskinen“.
Experience
CMO, webCRM
Vice President, Image Metrology
CEO / Co-founder, ViaVision
Co-founder, Netsundhedsplejerske
T   Connect on LinkedIn
Lars Møller, Consulting Partner
Lars has a solid education and management background and is a pioneer in Strategy Execution and Execution in general, helping clients with faster and more successful execution. The assistance concentrates on operationalization of the strategy and mobilization of the organization for execution.

He has more than 25 years of experience delivering solid results for a wide range of companies in 27 countries. This is done with a systematic and method-based approach that is always adapted to the customer's situation with a strong focus on increasing execution power for better results.

Lars is the founder of Resultpartner and the author of the book "Strategy Execution – Sensational Experiences and Results Created Under Difficult Organizational, Cultural and Market Conditions".
Experience
Alm. brand
BASF
Convatec
IKEA
SAS Cargo
T   Connect on LinkedIn
Verner Bentzen, Consulting Partner
Verner Bentzen has more than 30 years of professional experience from various management, board and association contexts. With his strong management experience and solid educational background, Verner works with a structured and analytical approach and creates results based on collaboration, high commitment and drive. Trust is built with high integrity and straight forward communication – at all levels.

Verner advises on the strategy process, including not least the implementation, which must be anchored in management as well as the organization. This often requires organizational development, and therefore change management is an essential part of the process, which Verner also contributes to with topics such as improving the efficiency, quality, and health of the organization.
Experience
Novo Nordisk selskaber
CBS
Alectia
DTU
Leadership networks
T   Connect on LinkedIn
Mogens F. Mikkelsen, Consulting partner
Mogens delivers what many people are looking for: Success with projects, programmes, and portfolios. In particular, Mogens has a lot to offer when it comes to implementation and how to handle change management.

In addition to a solid education, Mogens has an impressive number of certifications in project management and execution.

He is an excellent communicator and has contributed to significant improvements on topics such as stakeholder success, situational project management, leadership through communication, business acumen for project managers, project complexity, agile projects, personal learning, steering committee training, project management for specialists.

He is the founder of Novateam, and based on his extensive knowledge from 25 years of experience in project management, Mogens is also the author of a number of well-written books that provide inspiration, knowledge and learning with the main purpose of achieving success with projects.

Mogens has recently completed a PhD on management of complex projects, where it has been demonstrated, among other things, how the Benelizer system can ensure continuous contact with stakeholders as a way to handle project complexity.
Experience
Novo Nordisk
Novateam
Mannaz
Mærsk Data
T   Connect on LinkedIn
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